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In this digital era, time is everything. Businesses that would like to master the needs to concentrate on the time management. They also have to plan out their techniques for a better market prospect. And, with all the new advancement in mobile technologies, keeping a an eye on both is crucial. Due to this technological development, tradition tools (radio, newspaper advertisements, mailers, etc) took a back step. Industries are strategizing regarding business prospect. But they must plan their anuncios movil with the correct timing in order that maximum amounts of customers get engaged while driving more revenue. Looking on the global aspect, many agencies are employing the various means of mobile advertising. From past to future Looking time for the era, when phones were an aspiration to cherish, now they're a hand toy of youngsters; it may be a must-have device for almost all the segments of society. Its growing popularity makes it not just a phone. It is a completely new ecosystem by itself. Wherein, operating-system to applications, all has don it a higher platform. To hit the bull's eye, marketers are using different means of mobile communication. From apps to games to the web, these commercials are sent entirely on the handsets. And, going to at the right point, the strategies has to be planned well. By far, text messaging or SMS are the most popular way of phone communication. While, there are organizations that are banking upon other tools like MMS, applications, commercials, and web. These tools aren't just the source of entertainment but also ways of business communication. Market leaders, who understand the importance of employing these, are the ones who have topped their email list. How to restore possible? In Malaysia, big brands are using the revolutionary platform of moLotus. It is a personalized and customized way of reaching towards the target audiences. It is an 'app free' multimedia messaging platform that sends automated greeting and will be offering directly on the consumer's phone inbox. It's a great means of brand building and revenue earning. This rich and interactive medium comprises video, voice, text, link, CTA, developing a stellar relation to the receiver. These are readable, highly visible and engaging. It saves cost, drives revenue, has highest response rate whilst it helps in keeping the consumers delighted. Time is everything The market leaders are choosing this effective method of marketing and also have earned returns, double than their expenditure! It is widely quoted by Benjamin Franklin that, “Time is Money.” And making use of it prudently is most crucial. If your content gets delivered promptly via a right channel your half of the battle is won. If the receiver finds the info suitable, he'll almost certainly act. So, it becomes extremely crucial that the message is apt and on time. An up-to-the-minute greeting or reward text will always help earn an appealing return. Grabbing proper opportunity will help development the brand image. According to look into 80% percent from the consumers use Smartphone and it is estimated that it will grow by 58% with a yearly basis. Researchers also have stated that – by 2019, the gap between Smartphone and desktop usage can get wide by 40%. The experts also have stated that; there'll be a rise in the usage of former from 49% to 69.7% while there will be a drop in the later from 51.0% to 30.3%. This data clearly shows that there's a huge gap between in the adoptions of both the cause. And so the marketer has to carefully draft their action, on which segment in the market, they wish to focus upon. The intercommunication format should be engaging plus a brand builder. If you include the marketer and want your brand being projected on top, then choose your marketing device wisely. Know your audience well, analyze their need and deliver the same as outlined by your budget. While choosing the same, retain in view that 'timing is my way through mobile advertising'.